In December 2023, Tanamera Coffee Ahmad Dahlan welcomed the Vans Indonesia Sales Team for its annual Sales Meeting—bringing together the team for an agenda focused on commercial performance, product knowledge, and the year ahead.

For the occasion, the space was transformed with distinctive Vans elements throughout the venue. The brand’s iconic checkerboard pattern appeared across the entrance and walkway, complemented by oversized Vans shoes in the smoking area and visual branding connecting different parts of the outlet.

The collaboration extended into the hospitality experience, with Tanamera’s servers and baristas wearing Vans Authentic in red, alongside selected Vans merchandise displayed across the second floor.

Throughout the meeting, Tanamera Coffee provided the Food & Beverage experience for guests, while specially prepared gift hampers featuring checkerboard-inspired sleeves added a final touch to the collaboration.

More than simply hosting a corporate gathering, the Vans Sales Meeting showcased how Tanamera Coffee can bring together hospitality, space, and brand expression to create a meeting experience that feels both purposeful and memorable.

Taste the Origins.